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Our Concepts

Awareness

Advertising helps to raise your target demographics’ awareness of issues with which they may be unfamiliar as well as educate them on the related benets of your product or service. A popular example of this is the health care industry. If, for instance, a consumer watches a television commercial in which someone describes aches and pains that are similar to those experienced by the viewer, the ad not only identies a probable cause but suggests a potential remedy or treatment option to discuss with his doctor.

Comparisons

Advertising invites your target audience to evaluate how your product or service measures up against your competitors, understanding When, How and Why Advertising Works.” Demonstrations of household cleaning products are a good example of this because they provide compelling visual evidence of which product does a faster and more effective job of tackling stubborn stains.

Retention

An ongoing advertising campaign is essential in reminding your existing customers that you’re still around, in a troubled economy where so many shops, restaurants and companies are going out of business, maintaining a strong presence through regular ads, iers, postcards, and events.

This also attracts new customers who may not have been in need of your products or services when you rst opened but are now pleased to have their memories jogged.